CJ E&M will be promoting the export of Chinese dramas.
The firm recently took up the spot of project advisor and overseas distributor for the Chinese drama One and a Half, Summer, which stars 2PM's Nichkhun.
The drama is a 30-episode piece about the love, friendship and dreams of college students. It is being produced by Beijing Creative Culture and Media, and CJ E&M will be advisor for its script as well as its distribution overseas.
One and a Half, Summer stars Nichkhun and miss A's Jia, as well as Chinese idol Jingfu Jiang of A Wedding Invitation.
Nichkhun will appear as a Chinese American, who flies to China to search for his lover. Jia will be a student studying to be an accountant, a girl who only cares for her studies.
CJ E&M has been scoring with the film A Wedding Invitation, a collaboration between Korea and China. It earned over 190 million yuan (approximately 36.4 billion won or 32 million USD) in the market. Its ventures with One and a Half, Summer mark the next step in its partnership with China.
A rep from CJ E&M said, "Dramas starring youth have been rising in popularity in China as the generation born in the 1980s and 1990s have taken over as the lead players in pop culture. Local reviews have been favorable toward One and a Half, Summer since before its production. We expect it to be a success worldwide."
The drama will start filming in July 15. It will hold a press conference on July 24, and start airing in summer 2014 in China after wrapping up shoots in October.
Source: enewsworld
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